Florence de' Medici

“Florence de' Medici” is a self-guided walking tour in Florence, Italy, made by YellowPass. It takes about 2 hours, costs a one-off €2 to unlock and runs in your phone’s browser with a live map, so you can start whenever you like. No app or account needed.

It was the 12th century when a certain banker named Giovanni di Bicci de’ Medici founded the Banco dei Medici, the largest and most famous bank in Europe during the Renaissance. Cosimo the Elder inherited the business and all the wealth it had generated, and the rest is history. Bankers, merchants, politicians and patrons of the arts - it’s impossible to think of Florence without also thinking of them, the de’ Medici family. On this tour, we’ll visit some places closely tied to their history and see the lasting mark this family has left on the city of Florence.